Crocs - Overpuff

I led the creative for Crocs’ global Overpuff campaign - reimagining their iconic clog with bold, inflated energy. From high-octane video edits to stylised 3D renders, I shaped a visual world that embodied the playful, oversized spirit of the collection. I also developed key assets across print, social, and outdoor, ensuring every touchpoint captured the campaign’s larger-than-life attitude.
The Overpuff Shortie boot made its debut in a striking, high-gloss universe designed to turn heads on every platform.

Completed at Bark&Bite.