Nike - Art of Woven

The Nike Inneva was all about precision, craft, and innovation—built from an intricate woven structure that blurred the line between performance and design. We took that same woven philosophy and pushed it into the campaign visuals, using layered, interlaced backgrounds to amplify the product’s unique construction. The result was a system that felt as crafted as the shoe itself—subtle, textural, and deeply connected to the design story.

Work completed at GOLDEN