Swatch X MoMA

I led the creative for Swatch’s MoMA collaboration; a campaign celebrating iconic artists like Van Gogh, Klimt, and Mondrian on the ‘world’s smallest canvas.’ With pandemic restrictions in place, we created the entire project in CGI, faithfully recreating the MoMA gallery to give viewers the sense of having the space to themselves. Flowing ribbons guided the journey, weaving through artworks and revealing each watch in playful, elegant transitions, bringing both the art and the space vividly to life.

Work completed at Bark&Bite.
Music by Zelig.