Crocs - Echo Storm

I led the creative for Crocs’ Echo Storm campaign - the first in a series aimed at shaking up their Street/Sport category. I developed a bold concept rooted in inversion, using the black and white shoe colourways to create striking positive/negative contrasts. Nitro yellow served as a punchy accent, amplifying the collection’s graphic energy. Rather than build a traditional 3D world, I used a layered collage of city imagery and storm motifs to craft a disruptive visual style. The soundtrack was carefully curated for youth appeal - rhythmic, dynamic, and perfectly in sync with the visual punch.

Work completed at Bark&Bite.
Music by Zelig.