Kevin.Murphy - Plumping.Rinse & Killer.Waves

I developed a fresh visual approach for Kevin Murphy’s Plumping Rinse and Killer Waves, steering away from traditional haircare tropes. Instead of live-action hair, we used the product bottles as catalysts in abstract, flowing environments that reflected their effects. The soft motion and textures were designed to evoke the feeling of using the products, while a monochromatic palette, drawn from their ocean-recycled packaging, brought calm, tactile elegance to the films.

Work completed at Bark&Bite.